An Argument Against Slavery Being Good - 1612 Words

Oscar Himpflewitz Best Answer - Chosen by Voters ~The full quote, taken out of context, is: I hold that in the present state of civilization, where two races of different origin, and distinguished by color, and other physical differences, as well as intellectual, are brought together, the relation now existing in the slaveholding States between the two, is, instead of an evil, a good a positive good. ... I hold then, that there never has yet existed a wealthy and civilized society in which one portion of the community did not, in point of fact, live on the labor of the other. ... Calhoun said it on February 6, 1837, is voicing his opposition to sending the issue of abolition to a Senate committee for study, noting that The†¦show more content†¦Make no mistake: the southern states did not secede in order to protect the right own human chattel and the north did not fight to free the slaves. Abolition came about as a matter of political expedience and as a tool of war. For more on that issue, read the debates surrounding the passage of the Confiscation Acts. Very few outside the vocal cadre of outspoken abolitionists were concerned with the plight of those of African descent. On the social side, no one in the north, forget the south, wanted an influx of uneducated, homeless, angry former slaves with no income, no means of support and no marketable job skills into their neighborhoods. Lincoln himself wanted to settle freed slaves in colonies to be established for the purpose in uninhabited areas of Texas and Missouri, on Caribbean islands or in Indian Territory. He did NOT want them settling in Washington DC or in Illinois especially, or in any other white region generally. In the north, with its ever increasing influx of immigrants, freed slaves were not a welcome prospect. The immigrants, especially the Irish, were despised and equated with the Africans as a sub-species not capable of participating in government and not entitled to rights of citizenship or equal protection of law and due process. Calhoun did not voice such sentiments as loudly as did the northern intelligentsia, but he did not hide his opinion either. For more one that aspect ofShow MoreRelatedAn Argument Against Slavery Being Good1597 Words   |  7 Pageswhere two races of different origin, and distinguished by color, and other physical differences, as well as intellectual, are brought together, the relation now existing in the slaveholding States between the two, is, instead of an evil, a good a positive good. ... I hold then, that there never has yet existed a wealthy and civilized society in which one portion of the community did not, in point of fact, live on the labor of the o ther. ... Calhoun said it on February 6, 1837, is voicing hisRead MoreThe Slavery Of Slavery And Slavery944 Words   |  4 Pages1830s, religion was an argument used by the North to condemn slavery. The South also used religion as their argument, but instead, they used the Bible to argue that slavery was an acceptable part of life. People have questioned whether it was right or wrong of the South to use the bible to support their beliefs in slavery. Some would say that pro-slavery southerners had every right to use the Bible to support their beliefs. When Northerners began to use the Bible against slavery, southerners used thisRead MoreArguments Against Slavery in the British Caribbean Under the Following Headings: I) Economic Ii) Religious Iii) Humanitarian775 Words   |  4 Pagesarticle presenting arguments AGAINST slavery in the British Caribbean under the following headings: i) Economic ii) Religious iii) Humanitarian On every street corner, in every household, on every tongue and on every wall, contradictory views on the system of slavery are being disputed. The public is being bombarded by the economic, religious and humanitarian views of slavery. The pressing issue that will be highlighted in today’s article is the arguments against slavery. The economicRead MoreInfluence Of A Slave s Point Of View1381 Words   |  6 PagesThe Influence of a Slave’s Point of View As taught, slavery existed for a good portion of American history from the 1620’s until its abolishment in 1865. Its existence created a big controversy over the morality of white Americans and challenged Americans ideal of a free country in a multitude of ways. As brutal as present-day Americans think of slavery, is the same way the abolitionists thought of it then, especially after reading Narrative of the life of Frederick Douglass an American Slave byRead MoreFrederick Douglass And Frederick Douglass Analysis1137 Words   |  5 PagesPetitions have some similarities and differences in the argument about slavery and its destiny with America. They both talk about slavery but in different ways. Douglass argues against slavery addressing that the signers of the Declaration of Independance put the interests of a country above their own and urges his listeners to continue the work of these great men who brought freedom to this land. While Calhoun argues for slavery responding to anti slavery petitions sent to the Senate by abolitionist groupsRead MoreThe Theory : A Theory On The Development Of Societies915 Words   |  4 Pagesa mudsill there must be a support on the bottom of a building to sustain the top. This argument was very strong in the southern community because it was the most reasonable statement that included all the society as a whole. There are various motives ranging from social, political, and economic beliefs that all build a society, where in the minds of white Americans in southern states, the institution of slavery was just another reality that seemed essential, traditional, and even a systematic justificationRead MoreUncle Tom s Cabin By Harriet Beecher Stowe1522 Words   |  7 Pagespresident is referring to is Uncle Tom’s Cabin, a 1850s book about the moral wrongs of slavery. It has been said to be the most influential anti-slavery book that has ever been written. Harriet Beecher Stowe is an effective author. She uses numer ous literary devices such as facile characters, character foils, and symbolism to highlight her abolitionist views and constructs a persuasive argument against slavery. One of the things Harriet Beecher Stowe is known for in Uncle Tom’s Cabin is her manyRead MoreThe Slavery Of The United States1449 Words   |  6 Pages â€Å"Slavery is founded on the selfishness of man’s nature; opposition to it on his love for justice.† This saying by Abraham Lincoln tells us that people are really different when it comes to their beliefs and attitudes. Some are so focused on wealth, which is why they have slaves to work for free, and treated them as properties instead of real human beings. On the other hand, some people were against slavery because it violated the basic human rights like the right to life, liberty, and security.Read MoreHow Supporters of Slavery Used Legal, Religious, and Economic Arguments to Defend the Institution1538 Words   |  7 Pagesindustrialized and self sufficient, the South stayed behind and depended heavily on other countries for manufactured goods in exchange for cotton. The North felt superior to the South, a nd the South was not pleased about that. Although most Northerners didn t care much for slavery, there were handfuls that were abolitionists and attacked the South on their backwards economy that depended on slavery . In the South, not everyone was a slaveholder as one may think; there were actually more non slaveholdersRead MoreThe Slavery Of The Bible1371 Words   |  6 Pagesvaried person to person. As slavery was a hotly contested subject in the nation, people yearned to prove that their beliefs were in line with scripture, and that they were divinely sanctioned to behave how they did. Both pro and anti slavery sentiment were largely fueled by interpretation of scripture, as the Bible does provide substance for both sides of the argument. Pro slavery advocates pointed to the fact that Biblical characters had slaves, and there are pro slavery verses in the Bible. Abolitionists

Animal Testing Should Be Banned Essay - 537 Words

Did you know that the shampoo you use was probably forced down the throat of a rabbit, cat, or maybe even a dog? Each year, millions of animals are used to test how safe and effective products, such as cosmetics, are. They are genetically modified, force-fed harmful chemicals, blinded, scalded, and maimed. How could one not object to this awful cruelty? Animal testing should be banned because it is cruel, unnecessary, inaccurate, and expensive. The very first reason why animal testing should be banned is elementary: it is cruel and unnecessary. Approximately 17-22 million animals are used for testing each year in the United States. Substances are injected into the animal, chemicals are force-fed, irritants are rubbed into the eyes and†¦show more content†¦This should be reason enough to end the madness of animal tests. Specific evidence points that animal testing should not be allowed; however the debate is also on moral grounds. Several people, about 60% of the population , agree that animal testing should be banned because it is just wrong. To be born into the world on a concrete floor and be made to lead a life with no freedom is worse than having no life. They have no chance to stop the pain or torment, simply because they are â€Å"just animals.† Animal activists and everyday people believe that humans are voices for the animals. Therefore, animal testing is considered ethically wrong and people should act as the advocate for the animals. Although large companies and those for animal testing might think that animal testing is essential for products to be declared safe for human use, that is entirely untrue. Animals are not humans, so testing is not accurate. They are also genetically modified and subjected to abnormal stress. According to the FDA, only 5-25% of animal tests and human tests agree, so there is little relevance to humans. Furthermore, only 9% of products tested on animals make it to market. This questions how safe the product s really are. What is effective in animals isn’t effective for humans. For example, drugs such as Vioxx, Phenactin, and E-Ferol were not effective in 92% of humans. That isShow MoreRelatedShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). Most of the experiments that are completed in the laboratories are very cruelRead MoreAnimal Testing Should Be Banned880 Words   |  4 Pagesdepending on animals testing. Therefore, if people talk about laboratories, they should remember animal experiments. Those animals have the right to live, according to people who dislike the idea of doing testing on animals; the other opinion, supports the idea of animal testing as the important part of the source of what has reached medicine of the results and solutions for diseases prevalent in every time and place. Each year huge numbers of animals a re sacrificed for the science all these animals, whetherRead MoreAnimal Testing Should Be Banned776 Words   |  4 PagesAnimal Testing Should be Banned  ¨Over 100 million animals are burned, crippled, poisioned and abused in US labs every year ¨ ( ¨11 Facts About Animal Testing ¨). Imagine if that was someones animal getting tortured in labs just to test things such as beauty products and perfume. Animal testing was first suggested when,  ¨Charles Darwin evolutionary theory in the mid 1850s also served to suggest that animals could serve as effective models to facilitate biological understanding in humans ¨ (Murnaghan)Read MoreAnimal Testing Should Not Be Banned940 Words   |  4 Pages1). Over 100 million animals are burned, crippled, poisoned, and abused in US labs every year. 2). 92% of experimental drugs that are safe and effective in animals fail in human clinical trials. (DoSomething â€Å"11 Facts About Animal Testing†). There are currently no laws combating the testing of cosmetics on animals, but the practice is harmful and must be ended. As evidenced by the statistics above, millions of animals are tortured and murdered in the United States every year for virtually no reasonRead MoreShould Animal Testing Be Banned?1665 Words   |  7 PagesTesting Cosmetics on Animals Companies around the world use animals to test cosmetics. Animals, such as rabbits, guinea pigs, hamsters, rats, and mice, are used to test the effects of chemicals on the eyes and skin. While animal testing is not mandatory, many companies use it. About Cosmetics Animal Testing by the Humane Society International talks about the different options companies have that do not require the cruel use and eventual death of animals. The article also talks about the overallRead MoreAnimal Testing Should Not Be Banned1572 Words   |  7 PagesAnimal Testing Every year, over two hundred million innocent animals are injured or killed in scientific experiments across the world. Of those animals, between seventeen and twenty million are used in the United States alone. It is said that an animal dies in a laboratory every three seconds (Animal Testing 101). Those in favor of animal experimentation say they are taking animals’ lives to save humans. It is not necessary to subject animals to torturous conditions or painful experiments in theRead MoreAnimal Testing Should Not Be Banned1581 Words   |  7 PagesAnimal testing is being used by different organizations all over the world to prevent specific diseases, especially cancer. Americans see animal testing having a harmful effect but it is one of the main reasons why society has most cures for some illnesses. This topic is important because people need to know what goes on during animal testing and why it is very beneficial. Animal testing needs to be used to find all cures. Some ani mals such as chimps/ monkeys have 90% of the same DNA humans haveRead MoreAnimal Testing Should Not Be Banned1721 Words   |  7 Pages † Today, more animals are being used in experiments than ever before: around 100 million in the United States alone† (3). Animal testing is now an international issue, and it is becoming a major story. Currently, animals are often used in medical testing, make-up testing, and other consumer product testing. Animals used in such product testing are often abused and suffer from serious side-effects. Animal testing can be painful for the animals, testing results are usually not even useable forRead MoreAnimal Testing Should Be Banned1364 Words   |  6 Pagesbenefit. Using animals for these experimentations usually does not come to mind. Animals are often abused, suffer, and even die during laboratory testing for the benefits of people to make sure medications, household products, newest procedures, and cosmetics are safe and effective for human use. Humans have benefited from animal testing for years while these animals suffer consequences with no positive outcomes for themselves. Even if a product or procedure is deemed successful, these animals are frequentlyRead MoreAnimal Testing Should Be Banned Essay1632 Words   |  7 Pages Animal Testing Should Be Banned Throughout the decades, animals have been used in medical research to test the safety of cosmetics including makeup, hair products, soaps, perfume, and countless of other products. Animals have also been used to test antibiotics and other medicines to eliminate any potential risks that they could cause to humans. The number of animals worldwide that are used in laboratory experiments yearly exceeds 115 million animals. Unfortunately, only a small percentage of

Introduction Fundamental Analysis Free Essays

string(164) " of interest payable out of profits\? Why conduct fundamental analysis\? Fundamental analysis helps you determine if a company is a good or poor investment choice\." Fundamental analysis involves examining the economic, financial and other qualitative and quantitative factors related to a security in order to determine its intrinsic value. It attempts to study everything that can affect the security’s value, including macroeconomic factors (like the overall economy and industry conditions) and individually specific factors (like the financial condition and management of companies). Fundamental analysis, which is also known as quantitative analysis, involves delving into a company’s financial statements (such as profit and loss account and balance sheet) in order to study various financial indicators (such as revenues, earnings, liabilities, expenses, and assets). We will write a custom essay sample on Introduction Fundamental Analysis or any similar topic only for you Order Now Such analysis is usually carried out by analysts, brokers and savvy investors. Many analysts and investors focus on a single number – net income (or earnings) – to evaluate performance. When investors attempt to forecast the market value of firm, they frequently rely on earnings. Many institutional investors, analysts and regulators believe earnings are not as relevant as they once were. Due to nonrecurring events, disparities in measuring risk and management ability to disguise fundamental earnings problems, other measures beyond net income can assist in predicting future firm earnings. Two approaches of fundamental analysis: * The top-down investor starts his or her analysis with global economics, including both international and national economic indicators, such as GDP growth rates, inflation, interest rates, exchange rates, productivity, and energy prices. He or she narrows his or her search down to regional/industry analysis of total sales, price levels, the effects of competing products, foreign competition, and entry or exit from the industry. Only then does he or she narrow his or her search to the best business in that area. * The bottom-up investor starts with specific businesses, regardless of their industry/region. How does fundamental analysis works ? The analysis of a business’ health starts with financial statement analysis that includes ratios. It looks at dividends paid, operating cash flow, new equity issues and capital financing. The earnings estimates and growth rate projections published widely by Thomson Reuters and others can be considered either ‘fundamental’ (they are facts) or ‘technical’ (they are investor sentiment) based on your perception of their validity. The determined growth rates (of income and cash) and risk levels (to determine the discount rate) are used in various valuation models. The foremost is the discounted cash flow model, which calculates the present value of the future * Dividends received by the investor, along with the eventual sale price. Gordon model) * earnings of the company, or * Cash flows of the company. The amount of debt is also a major consideration in determining a company’s health. It can be quickly assessed using the debt-to-equity ratio and the current ratio (current assets/current liabilities). The simple model commonly used is the Price/Earnings ratio. Implicit in this model of a perpetual annuity (Time value of money) is that the ‘flip’ of the P/E is the discount rate appropriate to the risk of the business. The multiple accepted is adjusted for expected growth (that is not built into the model). Growth estimates are incorporated into the PEG ratio, but the math does not hold up to analysis. Its validity depends on the length of time you think the growth will continue. IGAR models can be used to impute expected changes in growth from current P/E and historical growth rates for the stocks relative to a comparison index. Computer modelling of stock prices has now replaced much of the subjective interpretation of fundamental data (along with technical data) in the industry. Since about year 2000, with the power of computers to crunch vast quantities of data, a new career has been invented. At some funds (called Quant Funds) the manager’s decisions have been replaced by proprietary mathematical models. Benefits of fundamental analysis: * Identifying the intrinsic value of a security. * Identifying long term investment opportunities since it involves real time data. Drawbacks of fundamental analysis: * Too many economic indicators and extensive macroeconomic data can confuse novice investors. * The same set of information on, macroeconomic indicators can have varied effects on the same currencies at different times. It is beneficial only for long term investments. Fundamental Analysis Tools These are the most popular tools of fundamental analysis. They focus on earnings, growth, and value in the market. For convenience, I have broken them into separate articles. Each article discusses related ratios. There are links in each article to the other articles and back to this article. The articles are: * Earnings per Share – EPS * Price to Earnings Ratio – P/E * Projected Earnings Growth – PEG * Price to Sales – P/S * Price to Book – P/B * Dividend Payout Ratio * Dividend Yield Book Value * Return on Equity Ratio Analysis: Financial ratios are tools for interpreting financial statements to provide a basis for valuing securities and appraising financial and management performance. A good financial analyst will build in financial ratio calculations extensively in a financial modelling exercise to enable robust analysis. Financial ratios allow a financial analyst to: * Standardize information from financial statements across multiple financial years to allow comparison of a firm’s performance over time in a financial model. Standardize information from financial statements from different companies to allow an apples to apples comparison between firms of differing size in a financial model. * Measure key relationships by relating inputs (costs) with outputs (benefits) and facilities comparison of these relationships over time and across firms in a financial mode. In general, there are 4 kinds of financial ratios that a financial analyst will use most frequently, these are: 1. Performance ratio 2. Working capital ratio 3. Liquidity ratio 4. Solvency ratio These 4 financial ratios allow a good financial analyst to quickly and efficiently address the following questions or concerns: 1. Performance ratio: * What return is the company making on its capital investments? * What are its profit margins? 2. Working capital ratios: * How quickly are debts paid? * How many times is inventory turned? 3. Liquidity ratio: * Can company continue to pay its liabilities and debts? 4. Solvency ratios: * What is the level of debt in relation to other assets and debt to equity? * Is the level of interest payable out of profits? Why conduct fundamental analysis? Fundamental analysis helps you determine if a company is a good or poor investment choice. Imagine you’re a venture capitalist or a bank, who must decide if that company is worthy of a loan or equity investment. How can you evaluate whether this particular company deserves your investable capital? Fundamental analysts consider the following in making their decision to invest (or not): * Is the company making a profit consistently? (While this is naturally the most important question for investors, it’s important to consider the answer in a bigger context. A single profitable quarter for a new company might be a fluke. In the same regard, a drop in profitability for an established blue-chip company might just be a temporary setback. ) * Is that profit growing or declining over time? * Is the company holding its own relative to the competition? Is it a leader in its sector? Is that sector growing or declining in importance to the overall economy? * Can the company pay its bills adequately? If you were to dismantle the company’s operations today, what would be the intrinsic value of its assets versus the value of its debts? What information do we need to perform fundamental analysis? We can think of fundamental analysis as â€Å"investing by the numbers,† since much of the work involves evaluating financial statements issued by the company. Here are a few key statements you should learn to read and understand. All publicly traded companies in the United States are required to file statements of financial condition on a regular basis. These include the 10-Q, a quarterly statement, and the 10-K, an annual statement. Each statement follows a prescribed form to include certain basic information. Publicly traded companies are also subject to audits by government agencies that oversee their given industry. Those audits may be either scheduled or random events. The results of a regulatory audit may also be published–interesting reading for a would-be investor. The 10-Q and 10-K are good places to start your fundamental research, but you’ll likely want to dig deeper into the specifics. For that you’ll need to understand three interrelated types of statements: the balance sheet, the income statement and the cash flow statement. Reading a balance sheet: Assets As the name suggests, a â€Å"balance sheet† presents a picture of how the company’s assets – the value a company takes in – are â€Å"balanced out† against its liabilities – what the company must pay out. When Assets equals Liabilities plus Equity, that’s when the statement is said to be in balance. You can look up a balance sheet for any publicly traded U. S. stock on the TradeKing website under Quotes + Research Quotes + News + Research. Just enter the company’s ticker symbol and you’ll be on your way. In most cases, balance sheets are presented in left and right side format. You’ll find Assets on the left, and on the right side of the page are the Liabilities and Equity. (Sometimes these items are listed from top to bottom instead of left to right. ) Assets include resources the company has that are worth something. Many of these are self-explanatory, like Cash Investments. Others are less familiar, like Current Assets, which refers to the value of assets that are readily converted into cash, such as Inventory or Receivables. Longer-term assets vary depending on business type, but may include such things as property or equipment values. Since long-term assets gradually decrease in value over time, Accumulated Depreciation is subtracted from this. Note that depreciated assets may show up as having little or no value on the balance sheet but may have a much greater market value if sold. Reading a balance sheet: Liabilities Liabilities are obligations the company has made to outside parties who have provided resources. In essence, these outside parties may have lent money or other supplies to the company and therefore are owed repayment. It’s important to note these outside parties do not have ownership in the company; they are creditors. Items under Liabilities include Accounts Payable, the amount the company may owe suppliers, and Income Taxes Payable, which is self-explanatory. Note that Current Liabilities, which are short-term, are listed separately just as Current Assets are. This section may also contain long-term debt obligations: for example, if the company has taken out bank loans to finance equipment or real estate, or if the company has issued corporate bonds to investors. A figure called the Quick Ratio helps investors determine if a company’s assets and liabilities are in a healthy balance. The quick ratio measures a company’s ability to meet its short-term obligations with its most liquid assets. The higher the quick ratio, the better the financial position of the company. It’s calculated as follows: Note that the Quick Ratio is more conservative than some other liquidity measures, like the Current Ratio, because it excludes inventory from current assets. If you believe the company might have difficulty turning their inventory into cash, then the Quick Ratio might give a more accurate picture of the company’s short-term financial strength. Reading a cash flow statement: The cash flow statement helps investors answer questions like: Is the company generating enough cash needed to fund growth? Is growth outpacing cash generation, requiring additional financing? Is the company generating enough cash to cover its short-term needs? In times of easy credit, companies may be able to patch over cash flow interruptions with interim financing; during tighter credit markets, though, such financing may not be as readily available. In those situations, steady cash-flow generated by the company’s operations becomes especially important. There are three big categories of cash flow to pay attention to here. Word of warning: it’s not always crystal-clear from just glancing at a cash flow statement which line items represent cash flowing IN versus cash flowing OUT. Cash generated by and used by the company’s operations is summarized in the Net Cash Flow – Operating Activities line. That line includes cash flowing in as well as cash-out. The company’s long-term investing of cash is detailed in the Net Cash Flow – Investing line. That consists of cash flowing out. The third and last part, the â€Å"Net Cash Flow – Financing† line, shows the cash a company raised through from financing activities. That’s cash that came in. The very bottom line shows the net change in the company’s cash position. If you add the line to the cash on the balance sheet from the previous year, you’ll get the current cash position on the current year’s balance sheet. How to cite Introduction Fundamental Analysis, Papers

Essay on the International Business

Question: Write an essay on the international business. Answer: 1.0 Introduction 1.1 Background of the report and objective The international business includes all the activities that need to produce the products to the customers of the foreign market. It involves all the aspect, which includes the trade, import, export, license, foreign asset as well as foreign investment. It also includes the policies in the corporate finance, and the global fianc system along with the foreign exchange policies. The present assignment will focus towards the development process of a proper marketing plan of the selected organization Aesop. The objective of the study is to evaluate all the factors, which are required towards the development process of a proper expansion (Atkinson, 2014). It is one of the most significant points that there are certain organizational goals as well as organizational objectives which majority of the company irrespective of the nature of the business develops towards the development process of proper and strong business operations. The objective of the firm in the study is to expand the business operations in different cities of India. India is one of the most popular growing economies across the world and different organization based on the nature as well as the objectives of the business wants to expand the business operations in the top cities of India (Bienkowski et al., 2014). After completing different kinds of research and investigation procedures, the compa ny has decided to evaluate a part of the operational activities in India. 1.2 Report Scope The selected organization is one of the top Australia cosmetics and Beauty Company, which operates its overall business proceedings across the national boundary. The study will focus on some of the key factors, which include developing proper marketing strategies, competitive strategies, and different kinds of pricing strategies, which will allow the company to evaluate a strong position in the Indian market in order to develop a strong and a proper customer base (Cooke et al., 2014). 2.0 Brief background to company and selected International Country 2.1 Company Background Aesop is the Australian company, which produces skin care products in their hair care, soaps and fragrance segments. The Dennis Phaphitis founded in the year of 1987 in Melbourne (add company web site). The company has its wide range of products, which has the best quality. They involve wide variety of plant-based as well as laboratory-made ingredients. 2.2 International country background India exhibits a rapid growth in the segment of the cosmetic and the beauty products. The increasing purchasing power of the Indian people enables the country to demand for the large variety of consumer-based products. The increase amount of advertisements of the products in beauty and cosmetic segments enable the rapid growth of personal care in the Indian market. India expanded through the formulation of strategy, which enables the improvement of the performance and gives opportunity for the organization to grow and expand effectively. The skin care market has shown a rapid growth in the market. the present market in skin care estimate to be around Rs. 3,400 crore among which India itself estimates $950 million. The market in beauty and cosmetics segment is growing twice than the growth of the United States and European market. The Company expanded to Indian market because of its high return investment. 2.3 Economic Analysis The economic slowdown has made the world to curb their investment and the growth for almost all countries. However, the Aesop remains optimistic throughout the time. They have further maintained their constant price strategy along with providing the best quality. Figure: Restoring macroeconomic stability (Source: finmin.nic.in, 2016) The inflation rate is continuing to be as moderately progressive. The above diagram shows that the price inflation has declined from the 5.4 percent from February 2015 to 5 percent in October 2015. It also showed that WPI has shown as negative territory since November 2014. While Figure 2 it shows that rural wage growth and the minimum price increases. Figure 3 shows that gold imports stabilized at a lower rate since the period of high inflation. Figure: Restoring macroeconomic stability (Source: finmin.nic.in, 2016) The above figure shows that current account deficit is declining which is near about 1.2 percent of the GDP. Foreign exchange reserve has risen from the month of December 2015. The Figure further shows that FDI inflows have grown over the years of 2014-2015. The Figure further shows that, India has showed well positioned against the dollars in the recent years. 2.4 Political/ legal analysis India shows a change along with the nature of the market from the increase of globalization in the process of the economic. The first Phase was originated in the year of 1985, under Rajiv Gandhi who was the prime minister of India at that time. He declared the first New Economic policy emplaning the productivity and utilizing the adaptation of the modern technology. The policy of the Export-Import has initiated with the facilitation of the technological up-gradation. The second reform initiated in the year of 1991. The policy is crisis driven and the adoption would implement to the crisis itself. The main benefit is high growth. Terrorism has become one of the concerns for India mainly because of the neighboring countries. The social issues became a large concern for India. Figure: Political issue 2.5 Culture Details of the Indian cultural analysis has been done using Hosftedes cultural analysis model. The detailed of the analysis has shown in the below mentioned model. According to this analysis, it can be said that company is direct by very strong individual (Zhou et al., 20145). At the same time, Team follow instruction by team leader, no complaints. Figure: Hosftedes analys (Source: Geert-hofstede.com, 2016) 2.6 Ethics The ethics of Aesop helps to deliver the better explanation of the company. It enables to provide healthy diets, which benefit the taste and culture of the people. It enables to provide the value to the customers through the supply chain. It also won the Energy Star Partner of the year, which was awarded by the Environmental Protection Agency (Zhang et al., 2013). 3.0 Entry decisions on India 3.1 PESTLE analysis Particulars Explanation Impact Political The political factors need to consider on the legal issues and the regulations of the government of India. The company also need to include of giving high tax rate. The company need to develop strategies to avoid any political disturbance. India has offered the competitiveness and has jumped in 16 places in the World Economic Forum in the global ranking. The ranking showed that India ranked 55 among the 140 countries. Medium Economical Indian market is expecting to grow annually because of its increase in the purchasing power and the decrease of inflation level. The country also experience with higher literacy rate and awareness of fashion not only on women but on men. High Social The country increased its social awareness among the promotion of gender equality. Aesop can create an image of the brand, which would be social, modern and classy. The Global Competitiveness report 2015-2016 showed the reversal in the attribution of its growth to a large amount (Wang et al., 2015). Medium Technological Aesop can have the opportunity to produce the products in the Indian market because of the countries increased technological development. They need to develop products catering the needs of the skin problems and protecting the harm like tanning, discoloration, pimples etc. The technological up gradation is the key on Indian market. In specific, the skin care market through online easily is catching the busy employees. High Legal The trade law is reformed which helped the organisation to spread its market easily. The company need to follow the rules and the regulations of the country. They also need to inform any major investment to its stakeholders. The company need to follow rules regarding contains of minerals in the product. Medium Environmental The Company need to make effective environmental analysis other country. In India, the use of mercury in the skin care products is prohibited. Aesop needs to make products so that it does not induce mercury in products. Table: Pestle Analysis 3.1.1 Target Market India has a wide amount of population, which ranks between the second largest in the world. From the analysis, it can be said that the product needs to target the customers of mainly the metropolitan cities like Mumbai, Delhi, Bangalore and Kolkata. They need to target the age group between 18- 30. This age group can easily be targeted through the distribution and the promotional activities. Another age group that need to consider is from 31- 55 (Zhang et al., 2015). 3.2 CAGE Framework The further analyze can explain through analyze of CAGE model in the Indian market. The expansion of Aesop Cosmetics and beauty products in India has an emerging scope. 3.2.1 Cultural Distance The first, which comes for the expansion, is the countrys culture. For Aesop the most important obvious is its beauty and cosmetics segments. The culture represents the customers preference for the use of the use and it on other hand shows the expansion of the product. The Aesop will never produce beef and pork to respect the culture of India (Wang et al., 2015). 3.2.2 Administrative Distance The second parameter, which comes in this regard, is the administrative distance. It comprises of the aspects in regarding with the historical and the political internationalization. India is a country, which gives a wide scope for the expansion of the countrys location, staff and marketing strategies. Political stability is another important factor for its growth. 3.2.3 Geographic Distance Geographic considerations involve the size of the country along with the distances within the country. It also involves the transportation and communication network. In case of AESOP Cosmetics and beauty products, the product, which comes from the Australian market, will lead to have easy transportation because of the network of the transportation between the two countries. 3.2.4 Economic Distance The important consideration in the economic distance is the economic situation as well as the income of the target customers. Another important benefit is that Aesop will get an advantage over the product from the other local products because of its quality price. 3.3 Financing trade Trade Finance is one of the traditional forms of bank fianc in India. International trade is an important impact for the overall efficiencies of the production of the organization. It results in the support for the activities of the production. In India, the major way through which the country financed is the letter of the credit. 4.0 Recommendation for the entry mode and multinational structure 4.1 Evaluation of the company Aesop has the beauty and cosmetics products, which has the most possible effect for its expansion in the foreign market. Aesop aims to expand the stores throughout the world in a vision of leading the department stores in the world. It already expanded its stores all across Australia, Asia, Europe and US. It opened 50 stores throughout these countries. 4.2 Porters Generic Strategy 4.3 International strategy The company needs to think to expand its market not only locally but also internationally. They have a wide scope of market, which can get attracted from the various products of cosmetics and beauty products that they offer. Configuration is the marketing activities and the performance in the way of local and centralized way. Coordination need to involve the role of international marketing which delivers the marketing in different countries. The third role is the linkage where they need international configuration and coordination in adopting the international strategy. 4.4 Market entry strategy Marketing strategies need to make joint venture, export, acquisition, export plus sales office, Green field manufacturing plant, etc. They need to develop the joint venture with other companies. In the Indian market, they can make joint venture with Herbal product companies so they get an advantage for it. Moreover, they need to adopt strategies while exporting its product the world market. They need to evolve effective measure through imposing the sales strategy in the market. They can introduce sales office in the foreign market. The company provides the Greenfield project. They can use the unused land where they can remodel and open their stores. 5.0 Global Marketing Strategy 5.1 Marketing Strategy Aesop needs to develop the marketing adopting some important strategy for the product. The marketing strategy in the foreign market, need to visualize the market as one and build the brand according to the environment of India. Aesop needs to develop the segmentation concentrating the behavioral, psychographic and the demographic segmentation in India. The second respect is the market positioning in the global market. Aesop needs to involve in differentiation strategy with respect to the favorable image of the product against the product of the competitors. Aesop need to develop they need to adapt policies according to the policies which prevails in India. The company also needs to adopt decisions regarding the international pricing strategy. It should include the trade barriers, currencies, and longer distribution Channels. Aesop needs to adapt the advertising along with the promotional and distribution activities of the country. The marketing strategy of Aesop in the Indian market can best way to highlight through the 4Ps of marketing mix. Here we need to analyze the price, product, place and promotion of Aesop. Price- The price of the beauty products need to generate considering the foreign market. In India they need to develop the product with low price for the age group of 18-30. And as well as high price product considering more on quality and benefits for age group of 31-55. Product- The Company needs to make marketing strategy on the beauty products mainly considering herbal products. Place- Aesop needs to focus the market of metropolitan cities. They can start to give promotions in offices. They can give presentation on the products. Promotion- The Company needs to give promotions through organizing events in colleges and shopping malls. They need give the promotions through the advertising in Television and radio along with print media in major newspaper and magazines. They further need to give promotions in social networking site. Aesop needs to consider not only the opportunity but also threats related with 4Ps. The competitor is pricing strategy need to consider on that. They need to consider the products of the home brands of India, which has much lower price than others do. India is country which experience economic downfall though in recent years the conditions improved but Aesop needs to make it as its considerations. Aesop needs to analyze the opportunities like free trade, which are included in it. 5.2 Environmental Analysis The microenvironment, which consist of the internal forces in Aesop the internal forces are the customers, suppliers, competitors, media, shareholders and employees. They need to develop its strength according to the utilization of the resources of the product. The country also showed an improvement comparing with the last years rankings. If we give a close look from the year of 2007 till present it will show that India always experienced growth on every year (Zhang et al., 2015). Last year the National Democratic Alliance government showed an improvement in the business environment of the country. The Gross Capital Formation of India also includes a land improvements in terms of the plant and machinery, purchase of equipments, constructions of the roads, railways also the commercial and industrial building. The gross fixed capital formation has made a rapid growth in the first quarter of 2016. It showed 8861.45 INR Billion in 2106. It showed a considerable amount of growth from the last year (Tiedemann et al., 2015). 5.3 Outlines the product and the service including the local and international market Distribution channel acts as a backbone for the Indian market. The language for Aesop becomes more important with the difference in its custom, culture, language etc. of India and Australia. They need to build the intermediaries in the distribution channel. The Aesop need to involve with the quality distribution network. Companies need to locate the intermediaries considering the engagement of the negotiation (Roy et al., 2016). Indian market mostly consists of people with low or middle income group. Aesop needs to reduce the product price for certain segments. But if they need to cater the market of India as whole then they need to introduce products of low price categories as well as the products with high price categories (Rothaermel, 2015). India is a country, which has diverse people who believes, customs, religious different from each other. They mostly do not consume beef or pork. While introducing the product the Aesop need to make it as a consideration that the consumption of the ingredients does not consist any of such. Moreover, they need be more conscious about the packaging and the labeling of the product. Aesop needs to develop a strategy keeping in mind the culture of India (Pachori Totala, 2012). 6.0 Recommendation regarding the production and supply chain The company needs to develop a very strong strategy in the production and the supply chain of the organization. There are some issues, which are prevailing in the market of India. However, the supply chain is improving a wide way but it needs to go for a long way for it. The supply chain of India cost 13 percent of the total GDP. The demand side of the supply chain of India prevails in relation with the price and the variety (Moalla Mayrhofer, 2014). The main issues regarding the supply chain is the poor infrastructure of complex tax structure. Aesop can meet the challenges in the supply chain through adoption of strategy in the supply chain with it is as a key enabler. An effective and efficient review of the supply chain can make the design of the companies in respect to supply chain better and enables the company to do the business enabling the advantage in the marketplace. The production of the Aesop, need to develop a very effective strategy for the development of its product (Machan, 2012). Now they need to develop franchise for their production purpose. They need to look over the quality and efficiencies of the franchise. It should include the development internal audit and establishment of effective franchise. The franchise need to give targets so that they ensure the strategy for maintaining of quality. 7.0 International HRM strategies Aesop needs to develop the human resource strategy for its developed and focused to manage the people. These strategies need to involve, as the company is new so the staffs and employees need to give proper tarring for the product. They need to provide starting from the appraisals to the talent and the succession and the auditing skills (Lederer et al., 2013). The company need to indulge the development programmed of the employee along with the key principles of the appraisals. It will help to adopt the new environment and assess performance. The company needs to develop the audit skills and provide development opportunities for its staff (Jensen, 2013). The company needs to involve the relation of the staffs between countries. Now the countries will have different structure along with different customs, preference and belief. Now the company needs to respect the culture and custom of each country. The culture of India is totally different from the culture of Australia. Therefore, strategies need to involve through the training and development module of the staff (Hinterhuber Liozu, 2012). The companies need to indulge workshop on the cultural Diversity. Management structure should meet the business objectives. It should include the process of the planning, organizing, leading and the control of the efforts of the members of the organizations. 7.1 Etiquette and customs adoption by the international business manger Aesop cosmetics and beauty products need to involve the global business through the expansion. The mangers need to adopt and involve the etiquette amenders and the cross cultural as well as the intercultural communication through the active participations of the mangers and the employees (He, 2016). The mangers need to involve the importance of the cultural diversity among the employees. The mangers need to evolve the learning skills and the proper etiquette manners. It should involve the communications skills on the business etiquette that need to be understood. 7.2 International labor relation The present assignment will focus towards the development process of a proper marketing plan of the selected organization Aesop. The objective of the study is to evaluate all the factors, which are required towards the development process of a proper expansion. India is one of the most popular growing economies across the world and different organization based on the nature as well as the objectives of the business wants to expand the business operations in the top cities of India. After completing different kinds of research and investigation procedures, the company has decided to evaluate a part of the operational activities in India (Grant, 2015). The selected organization is one of the top Australia cosmetics and Beauty Company, which operates its overall business proceedings across the national boundary. The study will focus on some of the key factors, which includes developing a proper marketing strategies, competitive strategies, and different kinds of pricing strategies, which will allow the company to evaluate a strong position in the Indian market in order to develop a strong and a proper customer base. 8.0 Recommendation on the HRM approach The Aesop Company needs to involve n the human resource management for the development of the staff. For this approach, they need to initiate the ethnocentric, egocentric and the geocentric staffing (Gilmore et al., 2013). 8.1 Ethnocentric Aesop can adopt the Ethnocentric staffing through the involvement of the staff in the foreign subsidiaries with the expatriates from the companys home country i.e. Australia. It will help the organization to take an advantage through the alignment of the interest of the staff in respect to Australia s well as India. 8.2 Polycentric staffing It will enable Aesop to hire the staffs of India from the host country nationals. It will help to guide the country in better way considering the local market of India in politico, law, culture etc. 8.3 Regiocentric staffing It helps the host country nations of the staff for the suns day of the foreign country that is India largely. 9.0 Conclusion Aesop is the multinational company of Australia in the field of cosmetics and beauty products. It planned to expand the market in India. Now establish the market it enables to expand the market through effective measures. The company enjoys a wide a wide range of global competition from other market. India has advantage ever its countrys competitiveness and the gross capital formation. It also enjoys the competitive strategy over other countries. the company need to develop a compact distribution channels and pricing through the development of the effective way of the product. The company through some measures in international HRM strategies can evolve effective measures. Aesop need to understand the power of the union in India., India is a country which involves the power of union as well as the frequent strikes. Aesop need to take measures for the forbidding the strikes. Mangers need to involve strategy on that. They need to solve the matters in relation with the power of the union. 10.0 References: Atkinson, R., (2014). MOOCs revisited: An Aesop's fables perspective.HERDSA News,36(2), p.20. Baumgart, M., (2016). Designing retail success.Artichoke, (54), p.93. Bienkowski, M., Feldmann, A., Grassler, J., Schaffrath, G. Schmid, S., (2014). 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