Advertising and society Term Paper Example | Topics and Well Written Essays - 2750 words

Advertising and society - Term Paper Example I am able to decipher the true meaning of this advertisement through the insight that is available and the knowledge that I have attained over a period of time. I am sure that whosoever comes across this advertisement will have an impact in a significant way. This is the reason why people like me, my friends and the ones who are near and dear to me appreciate the true value of this advertisement, no matter how many times we watch it. This paper will take a keen look at an advertisement that has had an effect like none other, and pay close attention to the basis of semiotic theory – the signs and symbols used, the essence of social phenomenon, and a basic catharsis that is much required for a deep enough meaning that shall be attained regarding the advertisement under consideration. This advertisement which has been made by Japan Ad Council basically outlines how well The Children’s Foundation needs assistance on the part of just about everyone. The message in this adver tisement is very loud and if only one can understand what is being said, which is revealed in the ending; then the implied essence is clearly transmitted to the intended audiences of this advertisement. The need is to know where this advertisement is creating the ‘wow’ factor within the people and to what proportions because the ending reveals quite a revelation without a doubt. The empathy element seems to be present within this advertisement so that the viewers can feel for the children who are undergoing differential treatments at the hands of the authorities, and more specifically the school authorities. The empathy element is also predominantly strong since a young one is being denied the right to get educated in his own righteous way. Merely the fact that he is different from others does not give the people the license or tag a child as mentally unsuitable within the domains of the society. This is something that derives a great deal of value for the people and th e dimensions of the society. The child under discussion is being treated in a very wrong way and this has a major say in the make-up of this advertisement. The intended message is coming out loud which is much required. The people who will watch this advertisement again and again will feel that its storyline actually remarks their own life journey. They are doing much the same thing because they are not giving the young ones a chance to explore their entireties and reveal what is hidden within them to the maximum possible levels. Now is the time to touch base with the children so that they can become valuable citizens of this world and contribute with their respective talents, skills and abilities that they possess within their folds. However, this is always easier said than actually implemented within the related settings and it is a good idea to find out where the wrongs are coming into the fray and how these could be turned into the positives that are direly needed. As far as the semiotic theory is concerned, there is a pertinent need to find out where the message is making its way through and how the intended audience is being connected. This can easily be seen in the form of an ideology that suggests the assumption of empathy which works to good measure whenever children are used in an advertisement. The children premise is being correctly pointed out because it touches upon quite a few areas which are deemed as necessary to transmit the message in a fair enough manner. The semiotic theory easily mentions how planned a child was in his own thinking regimes, and how he was able to transmit this message through his drawings. The bigger picture could not be envisaged by the elders yet he was able to draw it somehow or the other, in a

Joint research and development analysis Essay Example | Topics and Well Written Essays - 1000 words

Joint research and development analysis - Essay Example The study has following domains of bio-technology research which have emerged as lucrative domain for strategic alliance between research partners. Research on DNA/RNA In many cases, it has been observed that biotechnology players form strategic alliances in order to conduct research on DNA/RNA amplification, synthesis, sequencing or gene expression profiling in order to develop a new medicine which can cure critical diseases or fillip the scientific development for a particular domain. According to Sherpa Group (2011), almost 64% of bio-tech and Enzyme companies are directly or indirectly related to DNA/RNA research. Research on Proteins Bio-tech companies are also focusing on conducting research on proteomics, engineering or synthesis of proteins and peptides, fabrication of cell receptors etc in order to develop enzymes or medicines for both research and commercial purpose (Sherpa Group, 2011). ... However, Andersson et al (2004) and Vassolo et al (2004) have argued that, strategic alliances between biotechnology companies help them to develop new processes, access to patents and access to knowledge resources but also mutually help both the companies to achieve competitive advantage. This is the reason why research collaboration activities by bio technology companies are growing at constant pace for last few years. To take the discussion forward the study will cite strategic alliances between US company Metabolix and Spanish company Antibioticos S.A which is a renowned Pharmaceutical Active Ingredients manufacture (Seiffert, 2012). Joint Venture between Metabolix and Antibioticos S.A In the year 2012, Metabolix Inc has announced that it has signed a collaboration agreement with Madrid based Antibioticos S.A for developing biopolymer resin. Both of the company have signed a letter of intent in order to in order to conduct research on biodegradable Mirel which is plant based alte rnatives for non-biodegradable plastics. According to bio technology specialists, bio polymer can act as suitable alternatives of plastics and it has minimum environmental impact due to its recyclable and bio degradable nature. Apart from the environmental benefits, commercial value of bio polymer has also attracted bio-tech companies to invest money on developing it. For example, demand for bio-polymer is growing at double digit growth rate for last consecutive years in both Europe and USA, which is another reason why bio-tech companies are banking on bio polymers as the next big thing (Seiffert, 2012). Metabolix Although strategic partnership with Antibioticos S.A will